SEO and Content Marketing White Papers and Point-of-View Articles

Get actionable insights and how-to material on key topics in SEO and digital marketing

Organizations Are Turning to SEO Now

In this white paper, we share findings from BrightEdge's processing of trillions of data points about search behavior...

BrightEdge eBook: The Complete SEO Guide

Utilize this guide to lay the groundwork for executing your SEO strategy this year. Learn to build and implement your 2022...

BrightEdge SEO Industry Radar Report

Tracking Ranking Fluctuations Across Industries

In House SEO vs Agency Outsourcing: The Benefits of Both Compared

In 2020, businesses spent over $47 billion on SEO or related products and services and the demand for search marketing...

Navigating the Google Page Experience Update

Understand Core Web Vitals and the impact they have on your site

BrightEdge eBook: The Ultimate Guide to Content Funnel Mapping

Learn the steps to engage with customers, educate in SEO and build a path to success

POV: Universal SERP Types, Content, and SEO Opportunities

Look at past Universal SERP trends and see what's in store for the months ahead.

POV: Natural Language Processing and Relevancy for SEO

What does it mean to be relevant for today’s natural language processing and SEO?

POV: Social Media Impact on SEO

Are Twitter and Facebook tweets and likes an SEO ranking signal?

POV: User & Consumer Reviews Do You Need It?

Are reviews good for both consumers and search engines?

POV: Is Schema Markup Critical to SEO Success?

How important is schema markup, and is it worthwhile for your business?

POV: Native Apps & Progressive Web Apps, Which Are Better?

Should you focus website development efforts on Progressive Web Apps?

POV: Vertical Search Engines vs. Native Search Engines

The Ever-Growing Importance of Search, SEO, and SEOs

POV: Can Press Releases Help SEO?

Are press releases still worthwhile for websites?

POV: Should You Worry About Algorithm Updates?

Should you worry about search engine algorithm updates?

POV: Voice Search SEO

How will you prepare? Become a master in mobile voice search

POV: Accelerated Mobile Pages (AMP) Do You Need It?

Should you make your site content AMP enabled?

POV: Do I Need to Migrate to HTTPS?

Should you make the switch from HTTP to HTTPS?

eBook: How to Maximize SEO ROI

Setting up the right process for your SEO team and creating a culture of content with BrightEdge.

SEO Management White Paper

4-step methodology to do SEO efficiently and accomplish your online goals.

eBook: Competitive Analysis

Review 4 key steps to effective competitive analysis.